The BusinessLab BusinessModel Workshop focuses on SMEs digital initiatives from the three perspectives benefit realisation, business modelling, and strategy implementation. Using interactive and innovative methods and models SMEs are invited to take an holistic perspective on their digital transformation. BusinessLab is intended to be an innovative collaboration environment where the school's students, teachers and researchers together with organisations and companies are given the opportunity to translate science and entrepreneurial drive into new business ideas and actual business cases.
The purpose is to offer students, teachers, researchers and external actors an entrepreneurial and inspiring environment where business ideas and solutions can be identified, tested and developed strengthen and clarify the position and relevance of the School of Business and Economics to societal driving force.